Demure by Laura was born from a desire of making it easy to find demure apparel that is not boring but joyful, modern and at the same time classic; and to help women look their best while dressing modestly no matter the situation.

As a Brazilian mom of 2 living in the United States for the past 11 years, I’ve always dreaded the full time frumpy “mommy” look; even though I have to admit giving in quite a few times. I just thought it would be difficult to reconcile dressing nicely while being appropriate when out with my kids. Furthermore, as my lifestyle changed, so did my taste in fashion. Going to church, work, school – events that require modest dressing – became more prominent. As I navigated this world, I felt there was a gap that needed to be fulfilled and I decided to take matters into my own hands.

As I envisioned Demure by Laura, it had to be true to myself. It had to have the Brazilian flair. Therefore, the decision was a no brainer: to showcase Brazilian Demure/Christian Fashion.

Even though Brazil is often associated with beaches, carnival and some not so modest clothing; Brazilian Christian Fashion has been flying under the radar for a long time. The expected Brazilian exuberance is translated in feminine, vibrant, flattering, elegant, joyful, classic, form fitting, rich in details and modern styles.

All women – from the fully committed to modest dressing to the ones that seek demure fashion occasionally – at Demure by Laura we have something for you!

 I invite you to visit our store and stay connected as new products are constantly dropping.

Thank you so much for getting to know us 😊

Happy shopping!

Laura Doval

Owner at Demure by Laura